The town of El Rocío is a sprawling Wild-West-style place, and its pilgrimage, taking place 50 days after Easter Sunday is the most famous in the region, attracting nearly a million people from across Andalucia and the entire country, and beyond.
Every Andalucian city, town and village has its own pilgrimages, for its patron saint, virgin or other much-loved local figure but the El Rocio has cult status and is the most important. This cult dates back to the 13th century, when a hunter from the village of Villamanrique discovered a statue of the Virgin Mary in a tree trunk.